About us
Built for the heat.
Backed by science.
Hydralyte is formulated for Gulf conditions and distributed from our Dubai base by Bagason Middle East — a family-run FMCG house that has been moving food and beverage through this region since 2007.
Who we are
A hydration brand from a family FMCG house.
Hydralyte is the electrolyte brand of Bagason Middle East, a Dubai-based distributor that has moved food and beverage through the Gulf since 2007. We formulate one balanced serve — five minerals, 500 mg of vitamin C, low sugar, low carb — and put it into five formats and four flavours so it fits a welfare station, a glove box, a gym bag or a kitchen shelf. The Why Hydralyte page sets out the formula; the science page shows the numbers behind it. Because we distribute as well as formulate, the same team that designs the pack also delivers the pallet: welfare-station programmes for construction, logistics and energy sites run through our business desk, while households buy the same range through retail and marketplace partners. Everything is registered locally, batch-traceable and held in stock in Dubai for dispatch across the Emirates — one formula, one supply chain, from the first stick to the last pallet.
The supply record
Our story
From one distribution yard to a full hydration range.
Bagason started as a trading and distribution business and grew into brands of its own. Hydralyte is the newest chapter — and the 2026 premium repack is the first time the whole range has shared one design language across every format.
Bagason Group founded
A family-run FMCG distributor opens in Dubai, moving food and beverage lines to retailers, canteens and camps across the Emirates.
American Harvest launched
The group’s first own brand — the start of formulating and packing products rather than only distributing them.
Hydralyte joins the Bagason range
A balanced electrolyte serve built for daily use in the heat, sold first to worksites and then to households through retail.
The premium repack
Four flavours — Orange Blast, Lemon Lime, Pineapple, Watermelon — across five formats, one design system and one formula.
Stocked, logged, delivered
Programmes on sites and in fleets, the range on retail shelves and marketplaces, and the VitaSport+ ready-to-drink line in the coolers.
What we do
Formulate. Quality-check. Distribute.
Formulation
A balanced, low-sodium electrolyte profile designed for the Gulf’s climate — proactive daily hydration, not just clinical recovery.
Quality
GSO-conformant production, municipality registration and batch traceability across the range — sticks to RTD.
Distribution
Delivery across the UAE and corporate supply programmes GCC-wide, from welfare stations to retail shelves.
Why it exists
Born from a simple observation.
Millions of people in this region lose three to four litres of fluid a day to heat — and replace it with little more than water. The market was full of sugary sports drinks on one end and clinical rehydration on the other, with nothing designed for the everyday in between.
Hydralyte was built to fill that gap: prevention-grade electrolytes, safe for every single day, tuned for the way this region actually lives and works. Read why Hydralyte for the formula story.
How to buy
Three ways to get the range.
We sell through our trade desk and partner marketplaces — no checkout on this site. Ask us for availability, quantities and lead times (one business day), or order standard SKUs instantly on Amazon Business UAE and Tradeling.
Questions on formats or quantities: hydralyte@bagason.com · +971 4 339 4496 · see the full catalogue.
Come build with us.
We’re a growing team across production, logistics, sales and marketing — always looking for people who like ownership early.